satisfation guaranteed logo | Vic's Carpet & Flooring

Oconomowoc's Premier Flooring Retailer!

We've been proudly serving Lake County, Waukesha County, and beyond since 1967!

Flooring Products

Carpet product | Vic's Carpet & Flooring


Warm, comforting, and soft, carpet has an appeal other flooring solutions simply can't match. Learn more about carpet!

Vinyl product | Vic's Carpet & Flooring


Vinyl is scratch-resistant, waterproof, and ready for anything. It's loved by busy families with kids and pets. Learn more!

Hardwood product | Vic's Carpet & Flooring


Traditional and elegant, hardwood is loved for its natural beauty. It's one of the most popular flooring solutions of all time.

Tile product | Vic's Carpet & Flooring


Tile is one of the most durable flooring solutions available. There's no easier way to add elegance to a bathroom or kitchen!

Laminate product | Vic's Carpet & Flooring


Laminate is a versatile and affordable alternative to genuine hardwood or natural stone. Learn more about laminate!

Area Rug | Vic's Carpet & Flooring

area rugs

Area rugs add a fun pop of color to a room while complementing pre-existing decor and protecting hard-surface flooring.

Forget what you think you know about carpet.

Introducing a beautiful carpet like no other. Bellera ages gracefully & maintains its beauty. Major stain resistance. Unbeatable performance. Superior durability. Bellera is about to change your life for the better.

Bellera | Vic's Carpet & Flooring
Family enjoying on Carpet | Vic's Carpet & Flooring
Kids playing on Carpet | Vic's Carpet & Flooring
Endurance | Vic's Carpet & Flooring
Endurance | Vic's Carpet & Flooring
Endurance | Vic's Carpet & Flooring
Endurance | Vic's Carpet & Flooring

Why choose Vic's Carpet & Flooring?

Vic Raasch started the company in 1967 when he opened his first flooring showroom in a small building in downtown Oconomowoc. Vic had spent a number of years installing flooring with his two older brothers before he decided to open up his own business and control his own destiny. As the business continued to grow over the years, so did the product offerings and the size of the showroom. Kevin Raasch (Vic's son) officially joined the family business in 2001 after graduating college. Vic's Carpet & Flooring has been in its current location since 2006 and has a 7,000 sq. ft. showroom and 5,000 sq. ft. warehouse.

"So far I'm very pleased! Michelle very knowledgeable and helpful. I wasn't sure what I wanted, but she helped to narrow down my choice and "got it". Very excited to get measurements and estimate..then new flooring!!"

Jo Ann Werther

"Awesome deals and really good installers, good quality products, too!!"

Eric Bowen

Armstrong flooring logo | Vic's Carpet & Flooring
Shaw floors logo | Vic's Carpet & Flooring
Mannington logo | Vic's Carpet & Flooring
Coretec the original logo | Vic's Carpet & Flooring
Anderson tuftex logo | Vic's Carpet & Flooring
Karastan logo | Vic's Carpet & Flooring
Contact us icon | Vic's Carpet & Flooring


Questions? Concerns? Need more information? Contact us and someone will be in touch with you shortly!

Schedule icon | Vic's Carpet & Flooring


Need to schedule a flooring appointment or a consultation? Submit our form and someone will reach out!

Financing icon | Vic's Carpet & Flooring


You deserve the perfect flooring for your home! Explore our convenient flooring financing options now!