satisfation guaranteed logo | Vic's Carpet & Flooring

Oconomowoc's Premier Flooring Retailer!

We've been proudly serving Lake County, Waukesha County, and beyond since 1967!

What we offer



Warm, comforting, and soft, carpet has an appeal other flooring solutions simply can't match. Learn more about carpet!



Vinyl is scratch-resistant, waterproof, and ready for anything. It's loved by busy families with kids and pets. Learn more!

custom showers - cambria

custom showers

Custom showers create a personalized oasis with unique designs, fixtures, and luxurious features, offering a tailored and indulgent escape.



Traditional and elegant, hardwood is loved for its natural beauty. It's one of the most popular flooring solutions of all time.



Tile is one of the most durable flooring solutions available. There's no easier way to add elegance to a bathroom or kitchen!

kitchen remodeling

kitchen remodeling

Transform your space with kitchen remodeling, where functionality meets style, creating a modern and personalized culinary haven just for you.



Laminate is a versatile and affordable alternative to genuine hardwood or natural stone. Learn more about laminate!



Countertops seamlessly combine functionality and style, serving as both practical workspaces and aesthetic focal points.

bath remodeling

bath remodeling

Elevate your bathroom with a transformative touch, where luxury meets functionality to create a personalized sanctuary tailored to your needs and style.

Area Rugs

area rugs

Area rugs add a fun pop of color to a room while complementing pre-existing decor and protecting hard-surface flooring.

hand phone visualizer


See your new flooring in any room of your home with our easy-to-use room visualizer!

Coretec The Original

Comfortable, Stain-Resistant Wood Looks

Experience enhanced comfort and unmatched stain resistance with our stunning wood-look flooring options, bringing natural beauty into your space effortlessly.

Pet Perfect Flooring: Durability and Stain Resistance

Discover the unmatched durability of Shaw's Pet Perfect flooring, featuring Anso® High-Performance Fiber and backed by a 20-year warranty. With built-in R2X® stain treatment, this carpet is bleach and fade-resistant, ensuring resilience against messes from children, pets, or adults.

Pet Perect
Anderson Tuftex

Crafting Elegance: Anderson Tuftex

Anderson Tuftex meticulously creates enduring floors with intentional design and care. Each product tells its unique story, reflecting timeless elegance and comfort. Explore our curated selection for lasting quality and thoughtful design.

Why choose Vic's Carpet & Flooring?

Vic Raasch started the company in 1967 when he opened his first flooring showroom in a small building in downtown Oconomowoc. Vic had spent a number of years installing flooring with his two older brothers before he decided to open up his own business and control his own destiny. As the business continued to grow over the years, so did the product offerings and the size of the showroom. Kevin Raasch (Vic's son) officially joined the family business in 2001 after graduating college. Vic's Carpet & Flooring has been in its current location since 2006 and has a 7,000 sq. ft. showroom and 5,000 sq. ft. warehouse.

"So far I'm very pleased! Michelle very knowledgeable and helpful. I wasn't sure what I wanted, but she helped to narrow down my choice and "got it". Very excited to get measurements and estimate..then new flooring!!"

Jo Ann Werther

"Awesome deals and really good installers, good quality products, too!!"

Eric Bowen

Mirage Hardwood Floors
Shaw floors logo | Vic's Carpet & Flooring
Coretec the original logo | Vic's Carpet & Flooring
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Questions? Concerns? Need more information? Contact us and someone will be in touch with you shortly!

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You deserve the perfect flooring for your home! Explore our convenient flooring financing options now!